SMS Gateways, Spam and the Law – Part 3

I decided to dig a bit deeper regarding the regulations regarding sending mass SMS in the US. First, the bottom line – if you want to send mass SMS campaigns in the US, you have to get previous consent from the target recipients prior to sending them anything, unless you already have business relations with the recipients. In all cases however, you should have a clear explanation on how to opt-out.

And even playing by what is perceived to be the acceptable rules will not always protect you from a class action lawsuit, as happened in mid 2011 to Twitter (link)

Anyway – the details are covered in this link by Shelton Legal.net. The article explains the situation clearly and although it refers to fax campaigns, I assume the same goes for SMS, as the media is similar.

 

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