SMS to US mobile phones – Pricing


Trying to find actual numbers for pricing models of various SMS gateway providers by browsing publicly available information turned out to be surprisingly difficult. Most don’t have a simple and transparent pricing plan available on their Web site. Others do show a limited number of deals (e.g for 1000, 2000 and 3000 SMS).

But from what I saw, the largest players are the ones which (not surprisingly) can usually get you the lowest price per SMS.

The table below summarizes the prices for outgoing SMS in the US from various SMS service providers (due to the small amount of SMS service providers from which I could extract pricing information, I’ve included the prices of sending SMS using the API of the  cloud telephony service providers Tropo and Twilio. These belong in a separate post  as they are a whole topic on their own.

Anyway – as can be seen, the prices are rather similar between the various SMS gateway providers:

Quantity Clickatel Cdyne Twilio Tropo
50 $1.00 $10.00 $0.50 $0.50
500 $10.00 $15.00 $5.00 $5.00
5000 $100.00 $60.00 $50.00 $50.00
50000 $850.00 $510.00 $500.00 $500.00
500000 $5,500.00 $5,010.00 $5,000.00 $5,000.00

Considering the fact that most mobile network operators in the US offer an unlimited texting plan (even if considering the “fair use” small print which usually limits the SIM owner to a few thousands per month) and the above prices, it becomes apparent that in many cases using an in-house SMS gateway to send bulk SMS in the US is an investment that quickly returns itself.


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